Client/Employer:
Walter Scott, Jr. College of Engineering
Colorado State University
I have designed numerous flyers promoting the College’s undergraduate programs between 2022 and 2026. These 2027 versions have evolved not only in their design elements, their content has shifted to a more saavy audience.
In attempting to counteract AI-driven designs from other colleges and institutions, I took to heart the current generation’s disgust with “AI-slop.” These designs are meant to be far more energetic, a part of our college and university brand, and to take more chances than a mediocre chat-driven flyer would.
Setting the stage: The Common First-year flyer
In 2025, the College implemented a “common first-year” program for undergraduates. All undergraduates start by taking their general classes all together, and then at the end of the year decide which major suits them.
This introductory “one-pager,” as they are called internally, was intended to energetically feature as much of the college at once as possible. These are double-sided, glossy pieces, and are offered to prospective students before campus tours and recruitment events.
Part II: Engineering Majors
Alongside the Common first-year flyers, I also designed individual, double-sided flyers for each of the College’s eight majors. These designs are complimentary, though secondary, to the Common first-year flyer. Each design features common college-level information on the back, and specific major information on the front. The designs across all versions are kept similar, with changes only to photography, graphics on page shifting position, specific minor colors linked to each major, and language changes.
Below is the front and back on one of the majors, Biomedical Engineering, as an example.
Part III: Engineering Majors for Transfer Students
Alongside the Common first-year and prospective student majors flyers, I also designed individual, double-sided flyers for transfer students. These designs are also complimentary, though secondary, to the Common first-year flyer. The audience changes though, since transfer students have more experience with higher education. The back pages on these five designs of the current “transferable” majors have curriculum instead of the more general information for high school students.
Like the other design, the designs across all versions are kept similar, with changes only to photography, graphics on page shifting position, specific minor colors linked to each major, and language changes. Curriculum information is also different for each one, and is updated more frequently as university courses change.
Below is the front and back on one of the transfer majors, Biomedical Engineering, as an example.
